***Complete *** PMA Conference Program 2010
| DAY | TIME | ID_1 | ID_2 | SESSION TITLE |
|---|---|---|---|---|
| Thursday, 3 June | 8:00 a.m. | Registration Opens | ||
| Thursday, 3 June | 8:15 a.m. - 9:40 a.m. |
Morning Tea and Coffee
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| Thursday, 3 June | 8:30 a.m. - 9:30 a.m. | D1 | Image Enhancement In this fast-paced session, our Photoshop® experts will cover retouching techniques for flawless skin and perfect portraits, advanced tonal and colour control, and creating dynamic photo sites quickly and easily. Speakers: Philip Andrews, Better Photoshop Techniques; Brian Chau, Adobe Systems Inc. Chairperson: Michael Stoddard, Adobe Systems Inc. | |
| Thursday, 3 June | 8:30 a.m. - 9:15 a.m. | D2 |
3D Imaging
How it works; The Current Process; Commercial Opportunities; The future Speaker: Mark Ruff, Time Splice; Chairperson:Paul Atkins, Atkins Technicolour | |
| Thursday, 3 June | 9:30 a.m. - 1:00 p.m. | PPFA | PPFA | MCPF Master Certified Picture Framer Exam Join an exclusive group of framing professionals who have earned the Master Certified Picture Framer (MCPF) designation and proven themselves in the field of preservation. Contact PPFA for details and requirements, or visit www.ppfa.com. $400 plus GST Member; $565 plus GST Non-member Off-site location. Details will be sent upon registration. |
| Thursday, 3 June | 9:40 a.m. - 9:50 a.m. | Convention Welcome Speaker: Richard Robertson, Ted's Camera Store (Vic.) Pty. Ltd. Brian Wood, Photovision | ||
| Thursday, 3 June | 9:50 a.m. - 10:50 a.m. | D3 | Australia in the 21st Century and Beyond: Our Future, Potential Growth Areas, and the Shape of Society The Honourable Jeffrey Kennett AC served the Victorian State Parliament for more than 23 years. Kennett iscurrently chairman of Open Windows Australia Pty. Ltd.and Australian Commercial Catering Pty. Ltd., as well as chairman of the board of management of PFD FoodServices Pty. Ltd. and Amtek Corporation Pty. Ltd. He is a director of Equity Trustees Limited and Jumbuck Entertainment Limited. Kennett is also chairman of beyondblue - the National Depression Initiative. He is president of the Hawthorn Football Club. Come and join him as he brings his wealth of experience and wisdom to the podium. Speaker: The Honourable Jeffrey Kennett AC Chairperson: Marc Radatt, Olympus Imaging Australia Pty. Ltd. Sponsor:Olympus Imaging Australia Pty Ltd | |
| Thursday, 3 June | 11:00 a.m. - 12:00 noon | D4 | From Data to Dollars Unlock the hidden dollars in your business. Information is money if you know how to find it. Industry leader John Swainston and author Bill McCurry help uncover profit potential in the information around you. Knowing where to dig for the gold is easier when you have a map. Swainston and McCurry will help you draw your private map to your buried treasure. This talk will make numbers seem exciting and come alive. Turn numbers and data into pictures of increased profits - just because of the opportunities using numbers wisely will create for your business. Take away a working understanding of several methods to manage and measure various information available, and also get some tangible ideas to help make measurable improvements to your income. Speakers: William J. McCurry, McCurry Associates; John Swainston, Maxwell International Australia Sponsor:Maxwell International Australia | |
| Thursday, 3 June | 12:00 noon. - 12:10 p.m. | PMA |
Vision for the Future
Jim Esp, PMA, will close the D4 session with discussions on what is most pressing in the industry today and outline the PMA Vision for the Future. Speaker: Jim Esp, PMA, | |
| Thursday, 3 June | 12:15 p.m. - 1:00 p.m. | DL | DIMA Luncheon Join us for lunch and refuel for the afternoon sessions. A great opportunity to reconnect with old friends and meet new ones.
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| Thursday, 3 June | 1:00 p.m. - 1:50 p.m. | D5 | Managing Change: Keys to Success Troy Bayliss is quite simply a legend for Ducati and the world of motorcycle racing. The 39-year-old rider from Taree, Australia, has this year taken his third World Superbike title, riding the Ducati 1098 F08. He first won the title in 2001 and then again in 2006, when he returned to the category after 3 years in MotoGP. Speaker: Troy Bayliss Chairperson: Dave Marshall, Fujifilm Australia Pty. Ltd. Sponsor:Fujifilm Australia Pty. Ltd. | |
| Thursday, 3 June | 2:00 p.m. - 3:00 p.m. | D6 | Get the Picture: Trends in the Digital Photography Market Leading vendors discuss:
Moderator: Chris Wilkinson, First Retail Ltd. Panelists: Dave Marshall, Fujifilm Australia Pty. Ltd.; Jason McClean, Canon Australia Pty. Ltd.; James Murray, Nikon Inc.; Marc Radatt, Olympus Imaging Australia Pty. Ltd.; Clyde Rodrigues, Kodak Australasia Pty. Ltd.; Alex Liff, Hewlett-Packard South Pacific; | |
| Thursday, 3 June | 2:00 p.m. - 3:30 p.m. | F1 | PPFA | Needlework Stretching Needlework stretching is a totally reversible method of stretching needlework using Conservation techniques. This method is very accurate and makes the centering of the work very easy. Speaker: Stewart Harding, MCPF, GCF, Larson-Juhl Australia P/L; Alan Randle, MCPF, Abacus Art |
| Thursday, 3 June | 3:00 p.m. - 3:40 p.m. | Afternoon Tea and Coffee | ||
| Thursday, 3 June | 3:00 p.m. - 4:20 p.m. | D7 | Maximising Your Online Business Social platforms are doing more than driving buzz - they are driving purchasing decisions around the world. We'll discuss website improvements, using social media as a marketing tool, why to sell on eBay, "Why we're all a Twitter," and what the buzz is in online photo gifting. Join us and gain a competitive edge for your online business Speakers: Robert Beerworth, Wiliam Pty. Ltd.; Chairperson: Clyde Rodrigues, Kodak Australasia Pty. Ltd. Sponsor: Kodak Australasia Pty. Ltd. | |
| Thursday, 3 June | 3:30 p.m. - 5:00 p.m. | F2 | PPFA | Unlock the Full Potential of Your CMC A computerized mat cutter (CMC) can open up new sales and design opportunities for any Framing business, as well as increase efficiency and profits. Davis, who has more than 12 years of experience working with CMCs, will focus on such money-making techniques as how to sell creative design elements like V-grooves, embossing, and fancy corners. He'll also cover how to come up with prices for multi-opening and other specialty mats. If you already own a CMC or are just considering buying a CMC - regardless of the brand or model - this class will show you how to save time, develop creative mat designs, and improve your bottom line. Speaker: Jared Davis, CPF, GCF Sponsors:GUNNAR International Ltd. and Megawood Mouldings Pty. Ltd. |
| Thursday, 3 June | 4:30 p.m. - 6:00 p.m. | D8 | Impact and Effect of Media on the Imaging Industry Our journalist panel will explore issues surrounding the future of print versus electronic media. We'll look at old media, new media, social media, and how to make the most of media fragmentation Moderator: Peter Budd, Budd Consulting Panelists: Robert Beerworth, Wiliam Pty. Ltd.; Stan Kilpin, Cygnet Publications; Jeremy Light, Yaffa; Claire Moffat, Connected | |
| Thursday, 3 June | 6:00 p.m. - 7:00 p.m. | SD1 | Australian Distinguished Service Award Sundowner Our evening includes the presentation of the 2010 Australian Distinguished Service Award. Join your fellow industry members in recognising and celebrating those who have truly contributed to our industry. | |
| Friday, 4 June | 7:00 a.m. |
Registration Opens | ||
| Friday, 4 June | 7:30 a.m. - 8:00 a.m. |
Morning Tea and Coffee
| ||
| Friday, 4 June | 8:00 a.m. - 9:20 a.m. | 100 |
Marketing Through Turbulent Times Our morning speakers will offer some refreshing options for marketing and retailing during turbulent times. They'll identify innovative growth opportunities to allow you to lead your business toward a robust future. The "Hymanator" is back with his "Retail Rescue Kit for Challenging Times." Join us! Moderator: John Ralph, John Ralph's Camera House Speakers: Michael Warshall, Nulab Professional Imaging; Hymie Zawatsky, Veritax Business Consultants Pty. Ltd. | |
| Friday, 4 June | 9:20 a.m. - 9:40 a.m. |
Morning Tea and Coffee
| ||
| Friday, 4 June | 9:30 a.m. - 11:00 a.m. | F3 | PPFA | Marketing without Advertising Replace the "A" Word in marketing. Can successful marketing be done with little or no paid advertising? Yes, it can! Replace advertising with alternatives! In this dynamic session, learn simple and effective techniques to draw customers to your store and boost framing sales without spending big money on advertising! Speaker: Quentin Webster, MCPF, Framing Matters |
| Friday, 4 June | 9:40 a.m. - 10:40 a.m. | GS1 |
Differentiate and Become a Destination Business! Tony Gattari is a retail, sales, and marketing guru. He achieved great success with Harvey Norman. He is a business educator whose practical, real-life, and enthusiastic style make him an ideal speaker for all audiences. Known as a "doer," Tony is also a powerful business speaker who has educated thousands of business owners around the world. He is the coauthor of "Pillars of Business Success" and "Marketing Success," and he has contributed as a key author to "Secrets of Top Sales Professionals Exposed" and "Secrets of Marketing Experts Exposed." Gattari also has articles read by more than 200,000 people every month. He has starred in several business training products and has also created and presented a business building program on Pay TV. Speaker: Tony Gattari Chairperson: James Murray, Nikon Inc. Sponsor:Nikon Inc. | |
| Friday, 4 June | 10:30 a.m. - 6:00 p.m. | Exhibition Open | ||
| Friday, 4 June | 11:00 a.m. - 12:30 p.m. | F4 | PPFA | Mounting Photographs and Digital Prints This seminar will examine the problems framers face when deciding on the appropriate method to mount photographic and digital printing papers. Emphasis will be placed on identifying paper types, substrates, and adhesives, so a thorough understanding of the inherent problems and benefits of these materials is readily understood. Application techniques and procedures involved in reversible mounting options, including static mounting, will also be discussed. Speaker: June Anderson, GCF, The Framing School |
| Friday, 4 June | 1:45 p.m. - 2:45 p.m. | E1 | PIEA | State Library of Victoria Tour Join us for image viewing and an insightful floor talk. The State Library of Victoria is located at the corner of Swanston and LaTrobe Streets. |
| Friday, 4 June | 2:00 p.m. - 3:30 p.m. | F5 | PPFA | Framing Works of Art on Paper The materials and techniques used in framing are vitally important to the preservation display of works of art on paper! This class gives an overview of materials, techniques, and procedures, including those best-suited to protect art on paper in a framed environment Speaker: Ormond Williams, MCPF, Ormond's Framing |
| Friday, 4 June | 2:50 p.m. - 3:30 p.m. | E2 | PIEA | Stereo Imaging (Sessions located at Michael's Camera Museum at the corner of Elizabeth and Lonsdale Streets) Speakers: Eugene Bagdonas, National Film and Sound Archive; Malcolm McCormack, RMIT University |
| Friday, 4 June | 3:30 p.m. - 4:30 p.m. | F6 | PPFA | Annual General Membership Meeting The PPFA Annual General Membership Meeting will include an overview of the state of the industry, certification, and future developments of PPFA in Australia, New Zealand, and the United States. Ormond Williams, MCPF, national chair PPFA Australia/New Zealand, will also give a brief report on experiences and classes at the PPFA Annual Conference in Anaheim, Calif. |
| Friday, 4 June | 4:30 p.m. - 5:30 p.m. | E2A | PIEA | Education/Industry Roundtable (Sessions located at Michael's Camera Museum at the corner of Elizabeth and Lonsdale Streets) This session will engage all participants in a discussion about what photo education should include, embrace, and/or acknowledge. It's an excellent time for the industry to have a say in the direction of photo education at all levels |
| Friday, 4 June | PIEA | IPT Exhibition Opening and Tour of Michael's Camera Museum | ||
| Friday, 4 June | 6:00 p.m. - 7:00 p.m. | SD2 | Young Achiever Sundowner Be there for the exciting announcement of the PMA Young Achiever and the recognition of these outstanding young people who are the future of our industry | |
| Saturday, 5 June | 7:00 a.m. | Registration Opens | ||
| Saturday, 5 June | 7:30 a.m. - 9:00 a.m. | Morning Tea and Coffee | ||
| Saturday, 5 June | 7:45 a.m. - 8:45 a.m. | 200 | DIMA Marketing Idea Exchange Back by popular demand, this session brings you at least five new proven ideas that fit your business - guaranteed. If this is your first idea exchange, come with an open mind to hear what's actually working for Australian retailers. Bring an idea to share. You'll soon see why this session ranks so high among PMA attendees who use what they learn as an immediate business-building springboard Moderator: William J. McCurry, McCurry Associates Chairperson: Catherine Logue, Hutt Street Photos | |
| Saturday, 5 June | 9:00 a.m. - 10:30 a.m. | GS2 | Beyond the Print Retailers have to be more creative than ever in their product offerings to make up for lost revenue from prints. Customised products are the hottest things going right now. Learn from leading creative minds what they're selling and how they're doing it. We'll look at:
Speaker: Anthony Borg, Imagexpress; Rendyl Minto, Image Pty Ltd; Rob Tolmie, Photo Create Chairperson: Alan Logue, Hutt Street Photos | |
| Saturday, 5 June | 9:30 a.m. - 11:00 a.m. | F7 | PPFA | Framing Works of Art on Canvas This session focuses on preventative conservation framing methods used in the stretching and framing of works of art on canvas. This is not a practical or "handson" session, but the information presented will equip attendees with the knowledge to preserve paintings. This session will be particularly useful to anyone who is requested to stretch and frame indigenous paintings. Some of the more pertinent points presented in the recent PPFA Guidelines for Framing Works of Art on Canvas will be covered in this session. Speaker: Quentin Webster, MCPF, Framing Matters |
| Saturday, 5 June | 9:45 a.m. - 12:05 p.m. | E3 | PIEA | Conference Welcome Speaker: Danielle Edwards, Conference Convenor; Gale Spring, President, PIEA |
| Saturday, 5 June | 9:45 a.m. - 12:05 p.m. | E3 | PIEA | High-Speed Imaging in a Defence Environment Speaker: Jim Cowie, Department of Defence, Graytown, Victoria |
| Saturday, 5 June | 9:45 a.m. - 12:05 p.m. | E3 | PIEA | High-Speed Imaging Today: Methods and Applications Speaker: Phil Taylor, Phil Taylor Photography |
| Saturday, 5 June | 9:45 a.m. - 12:05 p.m. | E3 | PIEA | Photographing Columbia, South Australia - a Biologist's View Speaker: Jair Garcia, RMIT University |
| Saturday, 5 June | 9:45 a.m. - 12:05 p.m. | E3 | PIEA | Extending Depth of Field in Photomacrography Using Multi-Focused Image Fusion Speaker: Wayne Baker, Wayne Baker - Photographic Artist |
| Saturday, 5 June | 9:45 a.m. - 12:05 p.m. | E3 | PIEA | You Must Have Soul Speaker: Stephen Tester, Stephen Tester Photography |
| Saturday, 5 June | 10:30 a.m. - 6:00 p.m. | Exhibition Open Public admitted at 2:00 p.m. | ||
| Saturday, 5 June | 11:00 a.m. - 12:30 p.m. | 201 | Building Value into the Photo Category Matthew will be delivering a must-see presentation centred around building value into the category for retailers and manufacturers alike, through better meeting the needs of consumers. Matthew will be drawing on his extensive experience, having worked with some of the world’s largest retailers. He will be addressing a number of issues affecting his industry and how they have been overcome, such as:
Throughout his presentation, Matthew will be drawing parallels to the photo industry. Speaker:Matthew Foster, Proctor and Gamble ANZ Sponsor: Canon Australia Pty. Ltd. | |
| Saturday, 5 June | 11:30 a.m. - 1:00 p.m. | F8 | PPFA | Unique Object Framing In this session, we will look at simple and time-effective ways of mounting objects, such as football jumpers; a cricket bat; and other unique, miscellaneous items. Speakers: Stewart Harding, MCPF, GCF, Larson-Juhl Australia P/L Alan Randle, MCPF, Abacus Art |
| Saturday, 5 June | 11:30 a.m. - 12:30 p.m. | PSPA | PSPA | Annual General Membership Meeting Includes PSPA Open Forum Discussion |
| Saturday, 5 June | 12:30 p.m. - 1:30 p.m. | PL | PSPA | PSPA Luncheon Refuel mind and body for the afternoon sessions by sharing ideas with fellow colleagues during lunch. Sponsor:Kodak Professional |
| Saturday, 5 June | 1:45 p.m. - 2:45 p.m. | P1 | PSPA | Ask Your Customer! Join us for an informative question and answer session with a panel of parents, students, and administrators. This is your chance to get their views on your services, prices, and why they buy. Learn about the wants, needs, and desires of the ultimate decision makers! Chairperson: David Ryall, Photo Hendriks |
| Saturday, 5 June | 2:00 p.m. - 3:30 p.m. | F9 | Successful Retailing for Custom Framers What matters to the retail customer today? As custom picture framers, we are also retailers. This presentation will cover areas of shop presentation and design, merchandising, branding, and other relevant areas to help your business "stay in touch" with the changing retail consumer today and to keep ahead of the market. With increasing competition for luxury consumer dollars, this presentation will provide essential knowledge to remain competitive in tough times. Speaker: Jared Davis CPF, GCF Sponsors:Nielsen Bainbridge and Megawood Mouldings Pty. Ltd. | |
| Saturday, 5 June | 2:35 p.m. - 4:05 p.m. | E4 | PIEA | Educational Possibilities of the Gigapan Robotic Camera Mount and Related Software Speaker: Clive R. Hutchison, School of Creative Arts |
| Saturday, 5 June | 2:35 p.m. - 4:05 p.m. | E4 | PIEA | The Gathering - a Resurgence of Large-Format Photography Speaker: Ellie Young, Gold Street Studios |
| Saturday, 5 June | 2:35 p.m. - 4:05 p.m. | E4 | PIEA | The Artist in Residence Experience or ... "Tell me again, sir ... Why are we still using film?" Speaker: David Tatnall, David Tatnall Photographer |
| Saturday, 5 June | 2:35 p.m. - 4:05 p.m. | E4 | PIEA | Sun, Water, Digital, and Traditional Expanding Photographic Printmaking Possibilities in Northern Territory Secondary Schools Speaker: Silvi Glattauer, Baldessin Press |
| Saturday, 5 June | 3:00 p.m. - 4:00 p.m. | P2 | PSPA | The Good, the Bad, and the Tricky Advice from our experts on employing and retaining the right people, managing difficult or underperforming staff, and empowering your team to fly the flag for your business - so it's more than just a job! Includes information on the new Fair Work Australia laws. Speaker: Vanessa Wilson, Vitil |
| Saturday, 5 June | 3:00 p.m. - 4:00 p.m. | 202 | Retailer Hot Picks Finding the new products at PMA Australia 2010 can be a big task. Australian retailers and buyers have combed the stands to identify and share what they think will be the big profit generators this year. If you need to know where the market is going and what's hot, this is a must-attend session! Moderator: William J. McCurry, McCurry Associates Chairperson: Catherine Logue, Hutt Street Photos | |
| Saturday, 5 June | 4:15 p.m. - 5:15 p.m. | P3 | PSPA | Why Outsource? You Can Print In-House Our panel of suppliers will take a look under the hood of the latest range of dry photographic printers. These output experts will discuss their products so you can determine what best suits your photography operation. Panelists: Representatives from HP, Xerox, Kodak, Noritsu, MGI Chairperson: Paul Dawson, Hydro Photographics |
| Saturday, 5 June | 6:00 p.m. - 7:00 p.m. | SD3 | Industry Awards Sundowner Join us for socializing, sharing, spirits, and fun. The winners of the PICA Golden Tripod Award and PICA Dealer of the Year will be announced. | |
| Saturday, 5 June | 7:30 p.m. - 9:00 p.m. | E5 | PIEA | Evening with an Artist: Kelvin Aitken As a marine wildlife photographer, Kelvin Aitken brings stunning beauty to the surface. Hear about the challenges of underwater photography as Kelvin shares his experience as a commercial, industrial, and advertising photographer Speaker: Kelvin Aitken, Kelvin Aitken Photography Chairperson: Gale Spring, RMIT |
| Sunday, 6 June | 8:30 a.m. | Registration Opens | ||
| Sunday, 6 June | 8:30 a.m. - 9:30 a.m. | Morning Tea and Coffee | ||
| Sunday, 6 June | 8:30 a.m. - 10:30 a.m. | GS3 | The Leading Edge in Imaging Technology Our key suppliers will no doubt explore the transformative impact of imaging technology and visual communication at every level of society - businesses, homes, and communities. They will provide their own company insights with license to include their own product and promotions as they see fit. They may preview advances in photo kiosks, smart phones, mobile networking, and the next dimension of imaging - 3D. Join us as we look at innovative uses of visual communication through their eyes. (This is a supplier session - subject matter may vary accordingly by supplier). Speakers: Dave Marshall, Fujifilm Australia Pty. Ltd.; Marc Radatt, Olympus Imaging Australia Pty. Ltd.; Darren Ryan, Canon Australia Pty. Ltd.; Clyde Rodrigues, Kodak Australasia Pty. Ltd.; Alex Liff, Hewlett-Packard South Pacific; Chairperson: Richard Robertson, Ted's Camera Store (Vic.) Pty Ltd | |
| Sunday, 6 June | 9:00 a.m. - 1:00 p.m. | CPF | PPFA | Certified Picture Framer Exam This important PPFA qualification is a strong marketing tool for members. $270 plus GST Member; $395 plus GST Non-member; $180 plus GST Retakes Contact PPFA for details and requirements or visit www.ppfa.com |
| Sunday, 6 June | 9:45 a.m. - 10:55 a.m. | E6 | PIEA | Implementing an Electronic Workflow in a Medical Photography Department Speaker: Lisa Breayley, Royal Victorian Eye and Ear Hospital |
| Sunday, 6 June | 9:45 a.m. - 10:55 a.m. | E6 | PIEA | Digital Infrared Photography: Recovering Tattoos from Mummified Remains Speaker: Sergeant Ken Leitch, Queensland Police Service |
| Sunday, 6 June | 9:45 a.m. - 10:55 a.m. | E6 | PIEA | Applications and Issues with CCTV Images as Forensic Evidence Speaker: Dr. Glenn Porter, University of Western Sydney |
| Sunday, 6 June | 10:30 a.m. - 5:00 p.m. | Exhibition Open All welcome. | ||
| Sunday, 6 June | 11:00 a.m. - 12:00 noon | E7 | PIEA | PIEA Annual General Meeting |
| Sunday, 6 June | 11:00 a.m. - 12:00 noon | E8 | PIEA | AIMBI Annual General Meeting |
| Sunday, 6 June | 10:30 a.m. - 5:00 p.m. | Pro Photography - Boot Camp |