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PMA Events Diary 2010

Thur, June 3 - Sun, June 6
PMA 2010 Digital LIfe Expo & Convention, Melbourne.

***Complete *** PMA Convention Programme

Register to attend the Convention Here
Download the full Convention Programme here (PDF)

DAY TIME ID_1 ID_2 SESSION TITLE
Thursday 25 June 9:00am Registration Opens
Thursday 25 June 9:15am Morning Tea
Thursday 25 June 9:30am - 1:00pm PPFA
MCPF Master Certified Picture Framer Exam

Join an exclusive group of framing professionals who have earned the Master Certified Picture Framer (MCPF) designation and proven themselves in the field of preservation framing. Contact PPFA for details and requirements, or visit www.ppfa.com

Thursday 25 June 9:45am
Conference Welcome

Speakers:Richard Robertson, Ted's Camera Stores (Vic) Pty. Ltd.

and

PMA President Rainer Th. Schorcht, Foto Schorcht, Gutersloh, Germany

Thursday 25 June 9:50am - 10:50am GS1 General Session
The Global Economy and Its Impact on Australia's Social, Political, Environmental, and Economic Factors

David Koch, cohost of Seven Network's Sunrise morning program and Australia's top-rated small business show, "Business Builders", will discuss the global economic environment and the impact on Australia. Koch founded Personal Investment magazine and My Business magazine. Koch was a director of the Small Business Development Corporation of New South Wales for eight years.

Speaker: David Koch, Pinstripe Media Pty. Ltd.

Chairperson: Richard Bailey, Hewlett-Packard South Pacific

Sponsor: Hewlett-Packard Asia Pacific Pty. Ltd. and The Photographic Information Council

Thursday 25 June 11:00am - 12:00noon K1 Keynote
Converting Australian Imaging Industry Trends and Statistics to Customers

Using the latest PMA Marketing Research conducted in Australia this winter along with the latest data from GfK Australia, you'll be able to change data into dollars. Hear Bill McCurry explain what the data means to you as a retailer or seller of photographic goods or services. The industry is changing while part of it remains the same. Discover what parts you need to change and how to change them as McCurry brings the research results to life.

Speaker: William J. McCurry, McCurry Associates

Chairperson: John Swainston, Maxwell International Australia Pty. Limited

Sponsor:Maxwell International Australia Pty. Limited

Thursday 25 June 12:00noon - 1:00pm DL DL
DIMA Networking Luncheon

PMA Executive Director Ted Fox will open our luncheon of informative discussions with peers about what's most pressing in the industry today. Join us!

Speaker: Ted Fox, PMA - The Worldwide Community of Imaging Associations

Chairperson: Michael Warshall, Nulab Professional Imaging

Thursday 25 June 1:00pm - 2:30pm K2 Keynote
How to Future Proof You and Your Business

Economic uncertainty has joined forces with rapid change to make business more challenging than it has ever been. Courageous leaders are responding to this chaos with a level of mindset flexibility and are future-proofing against a tough economy and continual change. Discover the four forces of change, beyond economic uncertainty, that are impacting on business today and uncover the modern-day "X-Factors" that will differentiate your business offering in an increasingly crowded market. You'll learn how to capture market share and create new markets through innovation and a willingness to take risks in fringe and niche markets. Don't miss this session! At the conclusion of the session, Dave Marshall (in his role as President of PICA) will announce the winners of the Golden Tripod Award and PICA Dealer of the Year.

Speaker: Peter Sheahan, Peter Sheahan Pty. Ltd.

Panelists: Sina Clayton, Camera Action Camera House; David Hargreaves, Sony Australia; Dave Marshall, Fujifilm Australia Pty. Ltd.; James Murray, Nikon Australia; Luke Naish, Harvey Norman; Kay Spencer, National Associated Retail Traders of Australia

Chairperson: Dave Marshall, Fujifilm Australia Pty. Ltd.

Sponsor: Fujifilm Australia Pty. Ltd.

Thursday 25 June 2:00pm - 5:30pm PPFA
MCPF Master Certified Picture Framer Exam
Thursday 25 June 2:40pm - 3:30pm K3 Keynote
Distribution Shifts - Winners and Losers

The winners and the losers in the retail distribution shifts will be the subject presented by Kay Spencer, managing director of Australia's largest independent buying group, National Associated Retail Traders of Australia (NARTA).

Speaker:Kay Spencer, National Associated Retail Traders of Australia

Chairperson:Richard Robertson, Ted's Camera Stores (Vic) Pty. Ltd.

Thursday 25 June 2:40pm - 3:30pm 100
Marketing Ideas Exchange

Back by popular demand, this session brings you at least five new ideas that fit your business - guaranteed. If this is your first idea exchange, come with an open mind and an idea to share. You'll soon see why this session ranks so high among PMA attendees who use it as a business-building springboard.

Speaker: William J. McCurry, McCurry Associates

Chairperson: Catherine Logue, Hutt Street Photos

Thursday 25 June 3:30pm Afternoon Tea
Thursday 25 June 3:40pm - 4:30pm 101
Workflow and Image Enhancement

Discover the latest tips and tricks for Photoshop, workflow automation, InDesign, Dreamweaver, and color management. In this fast paced session, we'll uncover the secrets for importing, processing, managing, and showcasing your images!

Speakers: Philip Andrews, Better Photoshop Techniques; Brian Chau, Adobe Systems Inc.

Chairperson: Luke Valentine, Valentine's Camera House

Thursday 25 June 3:40pm - 4:30pm 102
Optimize Your Website

We'll provide a series of practical and manageable steps to help you take control and realise an outstanding website. This session covers marketing tools and resources, such as Google ads and search engine optimization (SEO) to increase your website's traffic. We'll discuss the online tools available for small business owners to showcase their expertise, find new customers, and build their businesses. Go home with three things you can do tomorrow to improve your website.

Speakers: Phil Cawthorne, FAQ Consulting; Sharyn McKissock, Digital Camera Warehouse; Matt Moore, ReachLocal Inc.; Scott Mosen, Diamonds Camera, Video and Digital; Kym Wallis, ReachLocal Inc.

Chairperson: John Ralph, John Ralph's Camera House

Thursday 25 June 4:40pm - 6:00pm 103
Technology Impacts on the Imaging Industry

A panel of industry experts looks ahead at the trends and technology that are transforming our industry.

Panelists:

Stephen Giordano Jr., Lucidiom Inc.; Jeffrey Hayzlett, Eastman Kodak Co.; Kalle Marsal, Hewlett-Packard Asia Pacific Pty. Ltd.; Dave Marshall, Fujifilm Australia Pty. Ltd.; James Murray, Nikon Australia; Marc Radatt, Olympus Imaging Australia Pty. Ltd.; Darren Ryan, Canon Australia Pty. Ltd.

Moderator:Peter Sheahan, Peter Sheahan Pty. Ltd.

Chairperson: Phil Gresham, Fotofast (Qld) Pty. Ltd.

Thursday 25 June 6:00pm - 7:00pm SD1
Australian Distinguished Service Award Sundowner

Join your fellow industry members in recognising and celebrating those who have truly contributed to our industry; includes the presentation of the 2009 Australian Distinguished Service Award.

Friday 26 June 7:00am Registration Opens
Friday 26 June 7:30am Morning Tea
Friday 26 June 7:20am - 7:50am D1 D1
Stretching the "Long Tail"

New products mean new opportunities to grow the photo dealer's business. Personalized photo merchandise has taken off worldwide and delivered a whole new category for the photo store, proving that the "Long Tail" theory can work. Retail publishing "stretches" the long tail and can bring another whole new range of exciting, personalized, and, in many cases, unique photo products. If you are already down the photo creative products path, then you will quickly see how retail publishing is a natural extension to this and how HP has tackled it.

Speaker: Kalle Marsal, Hewlett-Packard

Chairperson: Terry Rimmer, Hewlett-Packard Australia Ltd.

Friday 26 June 7:30am - 8:45am F10 PPFA
Frame Joining

Learn how to join wood, MDF (medium density fiberboard), and polystyrene by vise/brads, underpinning, and routed inserts. Do you need new frame joining equipment for a new or growing framing business? Learn more about the popular machine designs; proper set-up, operation, and maintenance; sanding; puttying/patching; and minor cosmetic repairs.

See session notes here

Speaker: James Miller, MCPF, GCF, ARTFRAME Inc.

Friday 26 June 8:00am - 9:20am 200
Digital Output Opportunities

Our service providers panel takes an in-depth look at what options are available for you to offer new product lines. We'll look at producing in-house versus outsourcing, and find out what you, as a retailer or professional photographer, can offer inexpensively and sell profitably!

Moderator: William J. McCurry, McCurry Associates Panelists: Mark Alderson, Foto Riesel Camera House; Paul Atkins, Atkins Technicolour; Geoff Hunt, Momento; Nadish Naoroji, Pixel Perfect Pro Lab P/L; Rainer Th. Schorcht, Foto Schorcht, Gutersloh, Germany; Rob Tolmie, Photo Create Pty. Ltd. Chairperson: Alan Logue, Hutt Street Photos

Sponsor: Maxwell International Australia Pty. Limited

Friday 26 June 8:00am - 9:20am 201
Your Future... Your Business

Jamie O'Rourke's experience in management and systems accounting, together with his business advisory skills, enables him to deliver timely and accurate advice. Success often depends on an organisation's ability to understand key performance areas and set achievable goals for creating and realising wealth, planning for succession, and providing for retirement. O'Rourke will help us see how we can reach these goals. Speaker: Jamie O'Rourke, RSM Bird Cameron Chairperson: Sina Clayton, Camera Action Camera House

Friday 26 June 9:00am - 10:30am F11 PPFA
Framing for Canvas and Textile Artworks*

Learn how high technology framing differs from traditional framing methods, and how it protects valuable canvas and textile artworks from the environment, reduces the need for conservation treatments, and adds decades of visual enjoyment. *Meets requirements of MCPF Continuing Education credit.

See session notes here

Speaker: James Miller, MCPF, GCF, ARTFRAME Inc.

Friday 26 June 9:00am - 10:30am F12 PPFA
Owning and Operating a Frame Shop

Learn the basics of operating a successful frame shop. Type of shop, services, and products offered will be discussed as well as location, advertising, prices, management, record keeping, ordering systems, budgeting, processing orders, breaking even, pricing custom work, hiring and training personnel, and overall operations.

Speaker: Vivian Kistler, MCPF, GCF, Columba Publishing Co.

Friday 26 June 9:00am - 10:30am F13 PPFA
Digital Imaging

This session will cover image capture (using a camera or scanner); JPEG, TIFF, and RAW file types; bit depth and file size; and image processing software, such as Adobe® Photoshop® and Lightroom®.

Speaker: June Andersen, GCF, Andersen Shaw & Associates

Friday 26 June 9:00am - 10:30am F14 PPFA
Bang for Your Buck: Marketing on a Shoestring

A comprehensive collection of retail merchandising and marketing concepts for the framing industry - for $100 or less! Proven techniques can add pizzazz to your sales and marketing. These simple but highly effective techniques will generate an increase in profits, help you sell more high-end custom framing, and boost your sales to new levels.

Speaker: Jared Davis, CPF, GCF, Megawood Mouldings

Sponsor:Megawood Mouldings and Gunnar

Friday 26 June 9:20am Morning Tea
Friday 26 June 9:40am - 10:40am GS2 General Session Keynote
Reaching Out to New Markets

As the photo industry matures and retailers face tough economic conditions, to succeed you need to know how to attract a younger tech-savvy audience. Kodak has recently undertaken a major brand transformation and is reaching out to new markets with innovative techniques. Hear about the new ways to communicate to customers with limited resources and real life examples from Eastman Kodak.Speaker: Jeffrey Hayzlett, Eastman Kodak Co.

Chairperson: Clyde Rodrigues, Kodak Australasia Pty. Ltd.

Friday 26 June 10:30am - 6:00pm
Imaging Technology Exhibition
Friday 26 June 1:00pm - 3:00pm 202
Adobe Session

Adobe will present the latest tips and tricks for its software.

Friday 26 June 3:00pm - 6:00pm E1 PIEA
Capturing Student Creativity: Social Network Use in Photographic Education

Speaker: Lynette Zeeng, Photography Lecturer, Swinburne University of Technology, Victoria

Friday 26 June 3:00pm - 6:00pm E1 PIEA
Covering Photography Online

Speaker: Wayne J. Cosshall, Publisher, The Digital ImageMaker, Victoria

Friday 26 June 3:00pm - 6:00pm E1 PIEA
Commentary on Aboriginal Photographs by J.W. Lindt

Speaker: Victoria Garnons-Williams, Ph.D., Visual Arts, Creative Industries Faculty, Queensland University of Technology

Friday 26 June 3:00pm - 6:00pm E1 PIEA
Colour Photography in the 19th Century

Speaker: Ellie Young, Gold Street Studios, Trentham East, Victoria

Friday 26 June 3:00pm - 6:00pm E1 PIEA
Calibration of Colour Rendition in the Tri-Colour Carbon Process

Speaker: Tom Finch, RMIT University, Melbourne, Victoria

Friday 26 June 3:00pm - 6:00pm E1 PIEA
Photographic Art: Blending Disciplines

Speaker: Kaye Davis, Universal College of Learning, Palmerston North, New Zealand

Friday 26 June 3:45pm - 4:15pm PPFA
Annual General Meeting
Friday 26 June 4:30pm - 6:00pm F15 PPFA
Clear Film Mounting*

Learn new and innovative mounting techniques for all kinds of flat and 3-D items using Melinex 516 clear polyester film! The illustrated handout describes complete, step-by-step instructions for nine unique mounting techniques. *Meets requirements for MCPF Continuing Education credit.

See session notes here

Speaker: James Miller, MCPF, GCF, ARTFRAME Inc.

Friday 26 June 4:30pm - 6:00pm F16 PPFA
Designing Custom Framing

Learn to design custom framing, select mat combinations, and choose moulding for different pieces of art; and learn the 10 keys of good design for paintings, prints, shadow boxes and other art media. Vivian Kistler will show you a wealth of ideas to take back to the frame shop.

Speaker: Vivian Kistler, MCPF, GCF, Columba Publishing Co.

Friday 26 June 4:30pm - 6:00pm F17 PPFA
Practical Conservation Framing

Identify the products and techniques that enable custom framers to offer and deliver a high standard of conservation framing to their customers in a time-efficient and productive way.

Speaker: Stewart Harding, CPF, GCF, Larson-Juhl

Friday 26 June 6:00pm - 7:00pm SD2
Young Achiever Sundowner

Be there for the announcement of the PMA Young Achiever for 2009 and the recognition of these outstanding young people who are the future of our industry.

Friday 26 June 7:30pm - 9:00pm E2 PIEA
Evening With an Artist: John Gollings

John Gollings made his first photographs and received darkroom tuition at age 11. By 1967, Gollings had begun work as a freelance advertising photographer specialising in fashion. While still shooting for leading graphic designers and advertising agencies, he is considered one of the most interesting of Australia's architectural documentors. Characterised by strong formal composition but with a didactic, and wider, contextual viewpoint, Gollings brings the technical resources and craft skills of a very experienced photographer to a discipline which often lacks either a point of view or the ability to express it. Hear how architecture and the art of photography come together at this year's Evening With an Artist.

Speaker: John Gollings, Gollings Photography

Chairperson: Gale Spring, RMIT University Melbourne

Saturday 27 June 7:00am Registration Opens
Saturday 27 June 7:30am Morning Tea
Saturday 27 June 7:30am - 8:45am F21 PPFA
Beyond Fit and Finish

Looking for an advantage over the competition? Give your customers something extra; add value to your work, and build your customer relationships by serving them beyond the fit and finish of the framing. Marketing and promotional ideas are explored in this discussion.

See session notes here

Speaker: James Miller, MCPF, GCF, ARTFRAME Inc.

Saturday 27 June 7:45am - 9:20am 300
Photo Gifting 101

Retailers now have to be more creative in their product offerings to make up for lost revenue from prints. From photo books to ties, from mousepads to shot glasses, customised photo products are the hottest things going right now. Learn from leading creative minds in the photo retail industry as to what they're selling and how they're doing it.

Speakers: Phil Gresham, Fotofast (Qld) Pty. Ltd.; Glynn Lavender, Glynn Lavender Consulting Chairperson: Tim Jones, Perfect Prints

Saturday 27 June 9:00am - 10:30am F22 PPFA
Preservation Mounting Techniques*

Learn useful, practical methods and materials for noninvasive, completely reversible mounting of paper-borne art, documents, photos, and other flat items. Preparation, use of starch paste, and Japanese hinges are included, along with illustrated handouts. Discussion will include edge supports, fine mesh fabric overlays, and acrylic pressure mounting techniques. *Meets requirements of MCPF Continuing Education credit.

See session notes here

Speaker: James Miller, MCPF, GCF, ARTFRAME Inc.

Saturday 27 June 9:00am - 10:30am F23 PPFA
Framing Collectibles

Learn the types of moulding, boards, and glazing suitable for framing collectibles plus 14 methods of supporting objects. Projects include sports memorabilia, jumpers, t-shirts, trading cards, caps, programs, newspapers, baby dresses, flags, rifles, military medals, pins, plates, and frames with doors and hidden closures. All methods are completely conservation friendly and totally reversible.

Speaker: Vivian Kistler, MCPF, GCF, Columba Publishing Co.

Saturday 27 June 9:00am - 10:30am F24 PPFA
Introduction to Framing

Designed for those wanting to know the fundamentals of picture framing. Topics include measuring and mounting the artwork, cutting and joining the frame, colour and design, and liaising with the customer.

Speaker: June Andersen, GCF, Andersen Shaw & Associates

Saturday 27 June 9:00am - 10:30am F25 PPFA
What Do They Really Mean? FAQs on the Front Counter

Decipher the psychology of retail consumers. Jared Davis, CPF, GCF, will suggest answers and responses to the most frequently asked questions and statements, such as: "I just want something cheap"; "I just want a quote on getting this framed"; "Wow, that's expensive"; "You are way more expensive than the other guy"; and "Can't I just pay for this when I pick it up?" If you've ever "choked up" on hearing these types of questions and statements, this seminar is for you!

Speaker: Jared Davis, CPF, GCF, Megawood Mouldings

Sponsor:Megawood Mouldings and Nielsen-Bainbridge

Saturday 27 June 9:20am Morning Tea
Saturday 27 June 9:40am - 10:40am K4 General Session Keynote
A Picture of Success - Standing Out in the Imaging Business

Simon Ainsworth, Eden Gardens, shares how they, as a specialty retailer in the gardening industry, overcame a crowded market full of price pressure and competitors with scale advantage. The second part of the session features Nina Finlayson, Buzz Research, highlighting key consumer insights, uncovered as a result of her close and substantial leadership of Canon's consumer insight work over the last five years. The final part of the session features Peter Ryan, Red Communication Australia, and how to achieve success by standing out. He'll demonstrate the C.O.M.P.A.S.S.® retail system to identify real and differentiated market opportunities for specialty imaging retailers. Ryan will also define the challenges of making these a reality.

Speakers: Simon Ainsworth, Eden Gardens; Nina Finlayson, Buzz Strategic Insights; Peter Ryan, Red Communication Australia

Chairperson:Craig Manson, Canon Australia Pty. Ltd.

Sponsor: Canon Australia

Saturday 27 June 10:30am - 6:00pm
Imaging Technology Show Public admitted at 2:00 p.m.
Saturday 27 June 10:40am - 12:00noon E3 PIEA
Establishing an Honours Program (B.Sc.Hons.) in Alternative Processes

Speaker: Gale E. Spring, Associate Professor, RMIT University, Melbourne

Saturday 27 June 10:40am - 12:00noon E3 PIEA
Clinical Photography: Revision of Clinical Photography Techniques

Speaker: Paul De Sensi, Chief Medical Photographer, The Children's Hospital at Westmead, New South Wales

Saturday 27 June 10:40am - 12:00noon E3 PIEA
A New Look at Ziatype

Speaker: Gene Bagdonas, National Film and Sound Archive

Saturday 27 June 11:00am - 12:30pm 301
Canon Workshop

Saturday 27 June 1:00pm - 2:00pm PL PSPA
PSPA Luncheon and Annual General Meeting

Sponsor: Kodak Professional

Saturday 27 June 1:00pm - 4:00pm E4 PIEA
Techniques for Digital Imaging Through the Microscope

Speaker: Philip Ramsden, Foto Riesel Camera House, Sydney, New South Wales

Saturday 27 June 1:00pm - 4:00pm E4 PIEA
Magic Mesh: Creating Effortless Illustrations With Adobe Illustrator

Speaker: Madeleine Kersting, Illustrator, Queensland Institute of Medical Research

Saturday 27 June 1:00pm - 4:00pm E4 PIEA
Geotagging and Digital Photography

Speaker: Greg Humphries, RMIT University, Melbourne

Saturday 27 June 1:00pm - 4:00pm E4 PIEA
An Evaluation of Cyclegraphy and its Application During a Bike Fit

Speaker: Charmion Phillips, RMIT University, Melbourne

Saturday 27 June 1:00pm - 4:00pm E4 PIEA
Exploring the Ultraviolet Sensitivity of Digital Cameras

Speaker: Jair Garcia, RMIT University, Melbourne

Saturday 27 June 2:00pm - 3:30pm 302
Apple Presents: Stephen Dupont

Every picture tells a story and so do the tools you use to create and manage those pictures. Join award-winning photojournalist Stephen Dupont for a free workshop on Aperture and the Mac, as he shares his experiences covering regional conflicts and the "war on terror" in a desire to capture a story through imagery. Register for this free session at www.apple.com/au/pro/pma

Speaker: Stephen Dupont

Saturday 27 June 2:15pm - 3:15pm P1 PSPA
Managing Your HR

The hardest job you will ever have is managing people. This session will help you to: define your job roles, provide ways to attract the right staff, create a good induction process, and retain the staff you have! This session is a must for any business employing one or more people.

Speaker: Deborah Peppard, HR Staff N' Stuff 3:30pm - 4:30pm

Saturday 27 June 2:15pm - 3:15pm P2 PSPA
Technology Troubleshoot

Ever wondered why the competition is producing better results than you? Are you sick of cameras that keep crashing your software? Trying to improve your studio setup? Or are you looking for a solution for your ever increasing data storage and backup requirements? This will be an open forum discussion on what software and hardware can help you reduce costs, increase production, and produce a better product.

Chairman: David Ryall, Photo Hendriks Pty. Ltd.

Saturday 27 June 4:00pm - 5:00pm 303
Retailer Hot Picks

Finding new products at PMA Australia 2009 can be a big task. Let a variety of buyers tell you what they think will be the hot sellers this year.

Moderator: William J. McCurry, McCurry Associates Chairperson: Catherine Logue, Hutt Street Photos

Saturday 27 June 4:15pm - 5:30pm E5 PIEA
Education/Industry Roundtable

This session will engage all participants in a discussion about what photo education should include, embrace and/ or acknowledge. It's an excellent time for the industry to have a say in the direction of photo education at all levels.

Saturday 27 June 4:30pm - 5:30pm P3 PSPA
Photo Books and Press Products - the Future?

Digital offset printing is starting to be used in the school industry and indeed may take over from RA4 printing in the near future. What products are being produced? Are they selling? Who is supplying the services? Can the smaller companies compete? Come and find out!

Speakers: Paul Atkins, Picpress; Paul Gilbert, Picpress

Saturday 27 June 4:30pm - 6:00pm F26 PPFA
Shadow Box Enclosures and Object Mounting*

Get step-by-step instructions on building innovative shadow box enclosure designs - whether permanently closed or designed for opening/re-closing. Topics include: visual composition, decorative features, preservation, structural considerations, fitting/finishing, hanging hardware, Gravity Groove, Slider, Slip-Over, Magnetic Closure, and The Acrylic Edge. *Meets requirements for MCPF Continuing Education credit.

See session notes here

Speaker: James Miller, MCPF, GCF, ARTFRAME Inc.

Chairperson:Larson Juhl

Sponsor:Larson Juhl and Crescent Cardboard

Saturday 27 June 4:30pm - 6:00pm F27 PPFA
Practical Ways to Increase Business

Learn useful, practical ways to boost traffic, such as working with community organizations. Get proven ideas for attracting new customers. Learn to make a plan and not waste time and money. Are you advertising using newsletters, postcards, the web, and/or Yellow Pages? Find out if these methods work.

Speaker: Vivian Kistler, MCPF, GCF, Columba Publishing Co.

Saturday 27 June 4:30pm - 6:00pm F28 PPFA
A Printer in the Frame Shop

This session will look at choosing a printer, installing and profiling the printer, media choices, downloading and implementing ICC (International Color Consortium) profiles, computer monitor calibration, and determining image resolution.

Speaker: June Andersen, GCF, Andersen Shaw & Associates

Sponsor:Megawood Mouldings and Epson

Saturday 27 June 6:00pm - 7:00pm SD3
Industry Sundowner

Don't miss this! The winners of the framing competition will be announced.

Sunday 28 June 8:30am Registration Opens
Sunday 28 June Morning Tea
Sunday 28 June 9:00am - 10:30am F31 PPFA
Identifying Fine Art Prints

Learn to identify the type of artwork you are framing or selling! Learn up close and hands-on the difference between genuine printmaking methods and reproductions. See etchings, drypoints, engravings, lithographs, serigraphs, aquatints, collotypes, giclees, and other printmaking techniques.

Speaker: Vivian Kistler, MCPF, GCF, Columba Publishing Co.

Sunday 28 June 9:00am - 10:30am F32 PPFA
How to Mount and Frame Digital Prints

What is a digital print? What are the things that need to be considered when mounting the various papers and other media? Session topics include choice of substrates, how to help preserve the longevity of papers and inks, and framing options.

Speaker: June Andersen, GCF, Andersen Shaw & Associates

Sunday 28 June 9:00am - 10:30am F33 PPFA
Maximising Custom Framing Sales Through Design

Discover ways that custom framers can maximize each sale by "wowing" their customers with design options.

Speaker: Stewart Harding, CPF, GCF, Larson-Juhl

Sunday 28 June 9:00am - 1:00pm CPF PPFA
Certified Picture Framer Exam

This important PPFA qualification is a strong marketing tool for members. Contact PPFA for details and requirements, or visit www.ppfa.com. $270 + GST Member • $395 + GST Non-Member • $180 + GST Retakes

Sunday 28 June 9:00am - 11:00am GS3 General Session Keynote
Putting the Wow Back Into Retail

In this action-packed, fun-filled session, Terry Hawkins will share her powerful retail insights into discovering the blocks that prevent us from creating the results that we want from our retail business. She will challenge your existing thinking and have you look at your retail business, and life, in a different way. This will be a "how to" session that will leave you with actual "To Do" lists and ideas that you can put into place right from the start. See Terry Hawkins session details

Speaker: Terry Hawkins, People in Progress Pty. Ltd. Chairperson: James Murray, Nikon Australia

Sponsor: Nikon Australia

Sunday 28 June
Conference Close

Speaker: Richard Robertson, Ted's Camera Stores (Vic) P/L

Sunday 28 June 10:30am - 5:00pm Imaging Technology Show - All are welcome
Sunday 28 June 11:00am - 12:00noon E6 PIEA PIEA Annual General Meeting